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The Lawyer’s Guide to Lead-Generating Landing Pages
Landing pages have been proven to more than double conversion rates when compared with website home pages. This is because they are created specifically for converting leads, featuring specialized...
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Resolve to Convert More Leads into Appointments in 2018
This year instead of making a resolution to lose that last 10 pounds that keeps hanging on (or coming back), why not resolve to do something to fatten your wallet? Establishing the right system to...
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How to Improve Your Law Firm’s Intake Process for Better Lead Conversion
Your intake process is the first important step in having a lead conversion system that delivers a steady stream of new clients to your firm. After all, the money you invest in generating leads will be...
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Best Practices for Converting Law Firm Leads [INFOGRAPHIC]
The Internet has made it much easier to target the types of clients you want and cheaper to generate new leads. For most of my almost 20 years in law firm marketing, I’ve mostly heard attorneys talk...
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Elements of Top Converting Landing Pages [Infographic]
Landing pages are critical when it comes to converting visitors to your website, blog, social media post or e-newsletter into qualified leads. So if your law firm marketing is directing traffic to the...
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Lead Conversion for Law Firms: Use These 6 Techniques to Boost Your...
The art of lead conversion begins with an in-depth understanding of your prospect’s mindset. You need to know their emotional triggers and their decision-making process and then leverage that...
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4 Ways to Win More Clients
This post was originally published two years ago. The importance of lead conversion for law firms has never been greater, so we’ve updated the post: Every lawyer knows what it’s like to pursue a...
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How to Ensure Your Calls to Action Are Answered
Millions of people purchase products every day because they were enticed to do so through a strong call to action – a Buy It Now, a Limited Time Offer, a Click Here, a Sign-Up Now – whatever the...
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Free Webinar 1/15: Top 5 Ways Lawyers Are Filling Up Their Calendars With...
It’s the second week of January and you have a lot of slots to fill on your calendar with appointments that will hopefully turn into new clients. So how are you going to do it? You can begin by...
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2019 Resolution: Convert More Leads into Appointments
In 2019, instead of making a resolution to lose that last 10 pounds that keeps hanging on (or coming back), why not resolve to do something different to fatten your wallet? Establishing the right...
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